Craigslist's website, branding, and user interface haven't changed much since its debut in 1996, making it a perfect company to rebrand. The reason why Craigslist hasn't changed much is that it still works great as is. Someone could time travel from 1996 to 2021, look at their website and still know how to get around the site. It is simple, intuitive, and true to its roots. As a designer, I love that it hasn't changed, but that didn't stop me from futzing with it anyhow. I felt my rebranding could stay true to the Craigslist vibe, not alienate their existing customer base, reach new customers, and maintain the core focus and purpose for the users.
